In the very competitive world of smartphone resale, resellers need to make smart choices about their inventory to get the most profit, cut down on returns, and meet customer demand. One long-running argument that shapes a lot of this decision-making is iPhone vs. Android. Choosing the right device ecosystem can make the difference between quick sales and shelves that don't move, whether you're stocking up for prepaid SIM bundles, enterprise distribution, or eCommerce resale.

We sell high-quality, unlocked smartphones from Apple, Samsung, Motorola, Google Pixel, and other brands to resellers, MVNOs, and IT teams. All of our phones are A+ rated, tested, and come with a 6-month warranty. This guide will help you figure out which platform—iPhone or Android—will be the best for selling your business in 2025 and beyond.

Why iPhones Are the Best for Resale: They Hold Their Value Over Time

Long-Term Value Retention

When it comes to keeping their resale value, Apple iPhones are always better than Android phones. In the first year, iPhones lose only 70–85% of their value, while many Android models lose 40–60% of their value. This lets resellers keep higher margins, especially on top-of-the-line models like the iPhone 12, 13, and 14.

Demand from Buyers Around the World

iPhones are popular with a wide range of people, from budget-conscious international buyers to tech-savvy consumers in the U.S. and EU. Because everyone knows about iOS and Apple's strong brand, even older iPhones like the XR or 11 are still very popular in global resale markets.

Long-Term Support for Software

Apple updates iOS on all of its devices for 5 to 6 years. This longer lifecycle means that resellers can sell older models without worrying about them becoming obsolete right away. This is important for both end-user satisfaction and business use cases.

Trust and Reputation

In almost every market, people see iPhones as high-end devices. Brand equity means that items sell faster, get fewer returns, and buyers trust them more, especially when they come from a certified supplier like TodaysCloseout.

Android's Benefits for Volume Resellers: Flexibility and Choice

Versatility and Variety

Android gives resellers a huge selection of devices at different price points. Android lets you reach every type of customer, from prepaid buyers to tech enthusiasts. This includes Samsung's Galaxy A and S series and Motorola's very cheap G series.

Less Expensive to Get In

You can find a lot of Android phones that cost a lot less than Apple phones. This makes them perfect for resellers who want to move a lot of products quickly or serve markets that care about value. Devices like the Moto G Power or Samsung Galaxy A14 work very well and are available at low wholesale prices.

Releases Often

Android OEMs release new models more often, which lets resellers get new stock more often. This quick turnover fits well with promotional cycles and can help keep cash flow steady, especially in markets that move quickly.

Strengths of the Brand

Not every Android is the same. Samsung's mid-range to high-end phones keep their value better than most. Google Pixel phones have clean Android software and are popular with developers and users from other countries. Motorola, on the other hand, is a popular choice for MVNOs because it is cheap and built to last.

Trends to Watch in 2025

More Demand for 5G

As carriers stop using older networks, 5G compatibility is becoming more and more important in the resale market. To stay up-to-date, make sure to stock models that work with 5G, like the iPhone 12 and later, the Samsung Galaxy A53+, and the Pixel 6+.

A Rise in Eco-Friendly Purchases

People are choosing refurbished and used phones over new ones as a more environmentally friendly option. This trend is good for both iPhones and Android phones, but iPhones tend to cost more because people think they are more reliable.

Selling Used Business Devices

Companies are buying used smartphones for their employees to use. iPhones and high-end Samsung models are especially appealing because they have strong security, long support windows, and high build quality.

AI and Software Differences

Google and Samsung are pushing AI features like photo editing, call screening, and real-time transcription that could appeal to tech-savvy shoppers. Stay up to date on the latest feature trends that make things more appealing to resellers.

Why TodaysCloseout Is the Best Friend of Resellers

• A+ rated inventory that is always in stock
• Unlocked models checked to see if they work with carriers
• All devices come with a 6-month warranty
• Very low RMA rate of 0.1%
• Shipping quickly within the US and to other countries
• You can order a lot of things at once (mix and match iPhone and Android)

Thousands of wireless resellers, MVNOs, IT departments, and international exporters trust us. You can focus on what matters most—growing your business—because we promise to keep our logistics and quality control up to par.

Questions and Answers

What Android phones will be the best to sell in 2025?

The Samsung Galaxy A14, A53, and Motorola G Power are still good options because they are cheap, work well, and are in high demand in prepaid and international markets.

What are the best iPhones to sell?

The iPhone 12, 13, and 14 series are great for resale because they have high margins and appeal to a wide range of buyers, especially since they support 5G and get software updates for a long time.

Are the phones on TodaysCloseout unlocked?

Yes. We test all of our smartphones for cross-network compatibility and make sure they are fully unlocked by the carrier. This makes them great for resale.

What kind of warranty do you give on your phones?

Every device comes with a standard 6-month warranty that protects you and your customers from functional defects.

Is it possible to buy a mix of iPhones and Androids?

Yes, for sure. We support flexible ordering so you can choose the models that work best for your customers and the season.

How quickly does shipping happen?

We ship quickly to both the US and other countries, and we include white-glove support and tracking.

How many returns do you get?

Thanks to strict quality control and extensive testing, our devices have the lowest return rate in the industry at 0.1%.

The Main Point

Resellers do well when they have devices that sell quickly, hold their value, and give them a steady return on investment. iPhones have the best resale value, last the longest, and have the strongest brand—perfect for high-end resale channels. Androids are flexible, cheap, and popular with a lot of people, which makes them perfect for markets that move quickly and care about price.

Smart resellers use both. We make sure you succeed at TodaysCloseout by providing fully unlocked smartphones that are ready to ship and meet the needs of today and tomorrow.

Get a quote today or become a member now to access our live inventory!