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Vodafone today announces the launch of the Vodafone Smart, the latest handset in its own-brand range and the first in its category: a fully-featured smartphone with popular appeal for the next wave of data users.The Vodafone Smart delivers a compelling smartphone experience, empowering customers to enter the world of the mobile internet, bringing together apps, navigation, social-networking and multimedia, all at a great price, in a great package.Patrick Chomet, Vodafone Group Terminals Director said, “More and more Vodafone customers are enjoying the benefits of smartphones which currently account for over 40% of the phones we sell in Europe. Continuing to push the boundaries through our own-brand range, the Vodafone Smart is a new smartphone concept. It takes the higher end mobile internet experience and packages it for the mass market, its range of covers and accessories making it a fun fashion statement. Available on pay as you go plans, and on the fast, reliable Vodafone networks, the Vodafone Smart is a great step-up into the world of mobile data.”The Android 2.2 software will give customers access to the full Android experience, including the Android Market™, Gmail™, Google Maps™ and Google Talk™ instant messaging. In addition, the phone has a zoom camera and a capacitive touchscreen as well as 3G, WiFi and Bluetooth connectivity.The Vodafone design team have created the user experience with first-time smartphone users in mind and, as such, the homescreen comes pre-loaded with direct links to key content and features including Facebook™, Twitter™, email, Vodafone’s ‘Prepay Manager’ for quick top-ups, Vodafone Music and finally the ‘Updates’ widget, which gives customers easy access to a shortlist of leading Android Market apps and other services selected by local Vodafone editors.
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