The L7 is the flagship handset of the new L-Style range from LG and offers timeless design, an impressive hardware specification and excellent functionality. Featuring a 1GHz processor, 4.3" LCD NOVA touchscreen display and a super-slim profile of just 8.9mm, the L7 is a smartphone which truly offers both power and elegance.
The handset offers the full Android user experience with the Ice Cream Sandwich operating system, which means intuitive browsing solutions, easy social networking and a host of useful apps are available at the touch of a button. The inclusion of LG's Optimus Lite 3.0 UI gives you an immersive interface with which to navigate the device.
Image capturing is well covered with a 5MP rear-facing camera and the inclusion of great features such as auto-focus and ISO adjustment make capturing the moment easier than ever. Connectivity options are plentiful and include DLNA, NFC and Wi-Fi meaning the L7 will integrate easily into your life.
The essence of L-Style is the timeless design and beautiful aesthetics that differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the ‘Black Label’ Series phones, including the Chocolate and Shine.
“Design and visual appeal is consistently rated as one of the most important factors for customers when choosing a mobile phone,” said Brad Reed, Senior Marketing Manager, LG Electronics, Australia (Mobile Communications). “With smartphones, to date, there has been a more functional approach to design but with L-Style, we’re going back to our roots as a company focused on making our products fit the lifestyle demands of our customers.”
L-Style’s design philosophy is comprised of five aesthetic elements including Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for an intuitive arrangement of keys, Harmonized Design Contrast utilising metallic accents and a Sensuous Slim Shape that naturally draws attention to the visual appeal of the handset.
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